Gordon Davis has turned AWB into a basket case. Gordon's cliam to fame is that he and Brendan Stewart were able to hood wink wheat growers into relinquishing their A class share which gave them control of the company which was set up to market wheat on behalf of growers.

At this point the only ones making money are 1. the high priced consultants who seem to just change the company banner and sell the same concepts. 2. The middle management staff who seem to be first blamed for prior mismanagement and then re-employed by the other competing pastoral house. Shareholders and those loyal branch staff of both companies appear to be very much taken for granted rather than valued. Ring up and try and get a decent price as well as supply of any needed agchem or fertiliser. Both are now found sadly performing with local staff taking the brunt of pressures to satisfy new keen management. The much trumpeted "ask the producers what the want " is much more a laughable marketing exercise in telling the customer what management think they want. Go to Market is reflected in the Markets share price!!!