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 Qantas denies Rex's 'predatory pricing' slur 

Qantas denies Rex's 'predatory pricing' slur

30 Dec, 2009 09:35 AM
QANTAS has denied allegations of predatory pricing after independent regional carrier Rex announced it could no longer compete on the Mackay-Townsville route.

Rex announced on Christmas Eve it would cease its new service between Mackay and Townsville on New Year's Day, exactly three months after it was launched in competition with QantasLink.

On December 10, Rex lodged a formal complaint with the Australian Competition & Consumer Commission over QantasLink behaviour, and the case is now shaping up as a test of new provisions under the Trade Practices Act.

Rex alleges QantasLink slashed its best one-way fare from $130, compared with Rex's $129, to $99 and reduced services to Torres Strait and Weipa so as to be able to dump some 40,000 additional annual seats on the Mackay to Townsville route.

A spokesman for QantasLink, which launched an extra six return Mackay-Townsville services a week on October 19, taking their weekly number to 25, said yesterday decisions on services and fares were made "purely on a commercial basis".

"We are well aware of our legal requirements and reject the suggestion that QantasLink engaged in 'predatory' pricing," the spokesman said.

"QantasLink is committed to providing services that meet the needs of regional Australia. That includes offering competitive fares.

"Regional Express's decision to cease services on the route is their own business."

Rex's Warrick Lodge said the airline was extremely disappointed to abandon the route.

"With the fares and capacity now on the route it is simply not sustainable," he said.

"Rex has worked extremely hard to reach out to the local community for their support, however after almost three months of determined effort we have been forced to acknowledge that our competitor's predatory practices have been effective.

"Rex is nevertheless proud to have been the catalyst for more frequencies, capacity and lower fares and we advise the local community to be vigilant so that these benefits are not reversed the moment Rex leaves."

The Qantas spokesman said the company would co-ooperate fully with the ACCC investigation.

The last similar case in Australia was when Virgin Blue launched services between Brisbane and Mount Isa in 2000. Qantas had been gifted a monopoly on the route when Ansett disappeared. Qantas introduced extra services when Virgin Blue launched its daily flights but Virgin Blue withdrew rather than face years of litigation.

However, in 2007, the ACCC won new provisions of the Trade Practices Act, which made even more explicit the definition of predatory pricing, where an incumbent operator uses its market power to engage in prolonged sub-economic pricing to drive out a rival.

Rex customers with a reservation between Mackay and Townsville after January 1 are advised to contact the Rex Customer Contact Centre on 13 17 13.

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Date: Newest first | Oldest first
And a few years ago there was the same issue in Armidale, where it now costs between about $420 and $740 return to Sydney compared to $180 - $360 when Rex was "forced" out by Qantaslink. When you consider you can fly to Vietnam and back for a 7 day holiday (including fares and accommodation) for about $700 you realize that Qantaslink regional services are a real cash-cow for the airline.
Posted by AJ, 31/12/2009 9:01:58 AM
Again the rural areas pay the penalty as the large corporations again push out the small business that wants to service these rural areas. Lets see if Qantas holds their cut pricing after Rex Airlines depart the Mackay-Townsville route. Time will tell, although as usual Qantas will have some reason to increase airline fares. Having travelled on the Mackay-Townville flight with REX I was impressed with the overall service and actually I was prepared to travel with Rex in the future-this airline had won me over.
Posted by KTP, 31/12/2009 9:26:55 AM
Predatory pricing by Qantas appears to have been condoned by government for a long time. Remember the 2 airlines policy??Rembember what happened to , Compass, Compass2, Airlines of NSW just to name a few. Virgin had deeper pockets but the commonwealth government travel bill still goes almost exclusively to Qantas. Regional airlines develop a service to the stage where it becomes profitable- then Qantas usually via Qantas Link, predatory prices the small airline out of the route and often out of business and then jacks the prices back to higher than they were before. Just where is our great ACCC while this is going on?? Loosing millions of tax payer dollars on high profile cases that probably were marginal at best,that's what. The evidence is all there- just look at ticket prices when this has occured. Get on with the job of being a regulator not a show pony. You cannot realy blame Qantas, they are allowed to get away with it repeadely.
Posted by feathers, 31/12/2009 12:14:43 PM

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