Ballarat-based Hakubaku Australia has completed the largest ever export deal for Australian-made organic retail products into Korea, with a $300,000 shipment of organic Somen noodles to leading Korean food brand Sajo Haepyo.
According to the Federal Department of Trade, this is the first time that a retail-ready Australian-made organic product has entered the Korean market on such a scale.
With the company employing around 35 Victorians, Australia's Minister for Trade Simon Crean said the win demonstrated how Australian food products could deliver advanced manufacturing jobs.
"Australia is well known in Asia for its high quality wheat but this company has taken the next step by processing wheat into noodles and selling them to Korea," he said
"It shows the prospects for Australian food exports to Korea and the wider region, even in the face of the global financial crisis, are very strong."
It is estimated the Korean wheat noddle market is worth around $150 million a year.
Hakubaku's products will be sold to approximately 420 stores across Korea, representing the second largest retail coverage for any Australian-made product behind Australian beef.
Somen noodles, made from wheat, are a traditional part of the Korean diet.
Hakubaku's organic varieties complement the needs of a growing consumer segment seeking organic food.
"Australian organic wheat flour is selling to Korean bakeries, organic corn thins are on the shelves of major department stores, and organic soybeans are used for a range of soya products including locally manufactured tofu,’" Mr Crean said.
In Japan, where Hakubaku is the leading noodle brand, 90pc of all wheat-based noodles are made from Australian wheat.