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 Red meat’s opportunity: 2m potential new customers a month 

Red meat’s opportunity: 2m potential new customers a month

14/11/2008 7:36:00 AM
The World Bank says Asian economic growth is creating an extra two million middle class consumers a month in the world’s developing countries.

Meat and Livestock Australia (MLA) chairman Don Heatley sees these as a potential extra two million ’first time’ consumers for animal protein suppliers.

“Australian red meat exporters have captured a share of these emerging markets, with our beef exports to Russia, Indonesia, and the Philippines and sheepmeat exports to China all increasing significantly,” he said.

Speaking at the MLA annual meeting on Thursday, he challenged the industry to continue to make the most of the opportunities arising as a result of the growing Asian economies.

“These consumers are a key to why globally, more red meat was sent to emerging markets last year than to the more traditional North American and North Asian markets," he said.

Mr Heatley also acknowledged that the economic growth in countries such as China, India and in South-East Asia has also been responsible for some of the challenges faced in the past year by the Australian red meat industry.

“Asia’s rampant demand for fuels, both oil and liquid natural gas, has seen fuel prices quadruple since 2003 and contribute to massive increases in input costs for all sectors, none more so than at the farm level,” Mr Heatley said.

He praised Australia’s red meat industry for the resilience it has shown during a period of high input costs and economic uncertainty.

“Our industry has faced fertiliser and chemical costs, which represent between 11pc and 14pc of total farm cash costs, more than doubling in the past year.

"This has eroded farm profits, especially for the input-intensive southern production systems.”

MLA managing director David Palmer said that it was vital the Australian red meat industry continue to push for the removal of global trade barriers, which includes the negotiation of free trade agreements with key trading countries.

“It is estimated that up to one billion Australian dollars could be added to the Australian red meat industry if all current trading barriers were removed,” Mr Palmer said.

“The glacial deliberations in the WTO Doha Round have reinforced the need for the sharper, more focussed vehicle of free trade agreements.

“The pending ratification of the US-Korea free trade agreement, which would see the import tariff on US beef progressively reduced to zero over 15 years, sounds a blunt warning.

“Australia’s red meat industry needs to be front and centre in communicating the benefits of trade liberalisation to governments in key markets, including Japan and Korea.”

Mr Palmer also provided information regarding the revenue, income and expenditure of the company, of which the key points included:

• Total revenue was $162.9 million – a $1.1 million increase on 2006-07.

• Income from producer levies on cattle, sheep and goats totalled $93.9 million. This was a $4.3 million decrease on the previous year, with grassfed levies down $2.6 million and grainfed levies down $2.1 million.

• Total expenditure for 2007-08 was down by 1.5 percent on 2006-07 to reach $157.1 million. Within that, total research and development expenditure totalled $69 million, which was down from $71.3 million in 2006-07.

The last quarter of 2007-08 saw levy income for grassfed cattle, mutton and lamb come in above forecasts, which, along with a controlled expenditure program, delivered a surplus of $5.8 million for the year.

The Federal Government, with its matching dollar-for-dollar R&D funding, was again a major contributor with $34.5 million in funding.

Non-levy income increased $5.4 million to reach $69 million and represented 42 percent of total MLA revenue.

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Comments


Date: Newest first | Oldest first
It seems that the MLA and beef farmers haven't heard, or care, about climate change and the heavy cost of cattle grazing on our land! They haven't heard of Garnaut and methane gases! Even he has simplified the problem. The cost of cattle and sheep on our ecosystem is far more pervasive than methane emissions. We should be finding sustainable alternatives to exporting meat, not increasing this industry.
Posted by Milly on 16/11/2008 7:46:58 AM
Milly, pull your head out of the city for a few days and get in the real world. Can you prove that climate change caused by man is even real? People want to eat meat and lots of it, sheep and cattle have grazed on the earth for thousands of years and now the animal libbers want to use this rubbish as another excuse to promote their agenda. Farmers and rural industry must stand up to these idiological parrots and provide what people want, and that is meat.
Posted by rich on 17/11/2008 4:04:41 PM

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Meat and Livestock Australia chairman Don Heatley talks of winning for suppliers of red meat a share of the emerging, potential extra two million ’first time’ middle class consumers.
Meat and Livestock Australia chairman Don Heatley talks of winning for suppliers of red meat a share of the emerging, potential extra two million ’first time’ middle class consumers.

Q: Will farmers be better off if agriculture is included in a carbon emissions trading system?

Yes - selling carbon will make us more profitable
(23%)

No - carbon taxes will increase our costs
(46%)

Undecided - We need more information
(31%)

Total Votes: 574
Poll Date: 9/11/2008

11/12/2008 | Farm lobby groups will decide next week whether the future of farm representation will stay as it is or be broadened to bring in the big end of town.
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