In the face drought, wine oversupply and the global financial crisis - to name just a few challenges - one leader is calling on the Australian wine industry to exude passion, inspiration and excitment.
Peter R Brown Family Vineyards chief executive officer, Eliza Brown, drove home her optimistic message at the Wine Industry Outlook Conference last month, calling on her peers to get enthusiastic about their product and continue to push marketing avenues.
She was just one of several expert commentators called upon to address the industry and market dynamics.
The December issue of GrapeGrowers & Vignerons delves into the real issues facing the Australian wine industry, and the forces that will drive it into the future.
GG&V is Fairfax Media’s premier monthly national grape and wine publication. It is a one-stop shop for Australia's growers, winemakers, suppliers and industry bodies, covering all aspects of viticulture, winemaking, wine marketing and wine technology. To subscribe to GG&V, please phone 1300 131 095 or email subscriptions.netcirc@ruralpress.com.
* This month's top stories can be viewed at the Winemags website.