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 High noon at AWI 

High noon at AWI

19/11/2008 10:34:00 AM
It's high noon for the would-be hired guns of the wool industry, with today's Australian Wool Innovation annual general meeting in the west set to go down as turning point in the industry's fortunes.

There are 10 candidates standing for five vacant board positions, and the two tickets running for the seats have divided the industry in recent weeks.

On the one hand are the incumbent directors, or the "chairman's ticket" as they have described themselves, made up of AWI chairman Brian van Rooyen, Chris Abell, John Keniry, Robyn Clubb and Ken Boundy.

They are up against a loose group of five candidates, which are being backed by the Australian Wool Growers' Association.

They are noted international wool processor Laurence Modiano, Meredith Sheil, George Falkiner, Will Roberts and David Webster.

At the heart of the division in the industry is the dismal price of wool and the marketing strategy AWI has been employing, as well AWI's commitment to phase out mulesing by 2010.

If two of the challengers are successful they will join current board members Roger Fletcher, Wal Merriman and Chick Olsson who are also opposed to the 2010 mulesing deadline.

This will give the faction control of the nine-member board and the potential to change the direction of the industry.

According to a poll run on FarmOnline recently, it is likely that Mr Modiano, Mr Falkiner and Dr Shiel will be elected.

The campaign from both camps has brought out bitter in-fighting from producers across the country.

Uniting the industry will be a tough task for the new board, especially if voters deliver a board split between two opposing camps.

* More reports and results from the AWI board elections will be posted on FarmOnline as soon as they are available later this afternoon.

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Comments


Date: Newest first | Oldest first
This dumb online poll, in the words of Marius Cuming, has 'no scientific basis'. It's nonsense. The sample's too small and the results are distorted by serial voters. Is it too much to ask that Rural Press takes its journalism professionally and seriously? Apparently.
Posted by woolman on 19/11/2008 10:25:27 AM
Editor's note: While online polls are not as accurate as formal polls taken by the likes of AC Neilsen, it is the only polling available on the election result and provides the best indication available on a likely outcome. Participants in the poll were only allowed to vote once, preventing "serial voters" from distorting the results, which also means the sample size is of significance.
Posted by Michael Thomson on 19/11/2008 10:41:38 AM
So what is AWI's marketing strategy? This is a bit hard to judge when marketing has only very recently become one of AWI's responsibilities. However AWI showed terrible ignorance of the most fundamental principles of marketing when it launched the exceedingly expensive court case against PETA, a court case which could never be won. AWI then showed even worse judgement when it sought to end that court case by entering into an agreement with PETA which requires AWI to be managed according to a set of rules written by PETA. Under that agreement PETA holds a very firm grip on our industry leadership.
Posted by Ted O'Brien on 19/11/2008 5:02:26 PM
For a dumb poll its seemed to get it pretty right.
Posted by Interested on 20/11/2008 6:53:21 AM
Looks like the poll was a good indicator after all.
Posted by bango05 on 20/11/2008 7:08:37 AM
sorry woolman- dumb poll got right
Posted by cynic on 20/11/2008 10:20:38 AM
AWI election Online Poll prediction: Brian van Rooyen (19.7%) George Falkiner (14.1%) Chris Abell (3.8%) Will Roberts (7%) Ken Boundy (1.6%) David Webster (7.8%) Robyn Clubb (3.5%) Meredith Sheil (12.7%) John Keniry (5.4%) Laurence Modiano (24.3%) Actual results Laurence Modiano 199,273 votes Meredith Sheil 189,892 votes Brian van Rooyen 185,006 votes George Falkiner 174,811 votes David Webster 179, 589 votes Will Roberts 169,717 votes John Keniry 162,519 votes Robyn Clubb 158,664 votes Ken Boundy 157,957 votes Chris Abell 155,050 votes Only 40,000 votes between first and last place. The online poll was dumb and wildly misleading.
Posted by woolman on 21/11/2008 9:40:18 AM
Editor's note: It's worth noting that the five elected to the AWI board were the top five in the FarmOnline poll.
Posted by Michael Thomson on 28/11/2008 2:14:25 PM

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AWI chairman Brian van Rooyen.
AWI chairman Brian van Rooyen.
Challenger Dr Meredith Sheil.
Challenger Dr Meredith Sheil.

Q: Who will receive your first vote in the AWI board elections?

Brian van Rooyen
(19.7%)

George Falkiner
(14.1%)

Chris Abell
(3.8%)

Will Roberts
(7%)

Ken Boundy
(1.6%)

David Webster
(7.8%)

Robyn Clubb
(3.5%)

Meredith Sheil
(12.7%)

John Keniry
(5.4%)

Laurence Modiano
(24.3%)

Total Votes: 370
Poll Date: 19/10/2008

11/12/2008 | Farm lobby groups will decide next week whether the future of farm representation will stay as it is or be broadened to bring in the big end of town.
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