NSW Farmers' wool committee chairman, Alix Turner, says the keynote address from German-based company Sud Wolle's purchasing manager is expected to be the highlight of the forum.

"Competing successfully in retail markets is entirely dependent on effective co-ordination within the supply chain to adequately meet the needs of those closest to the consumer," Mr Turner says.

"The spinner fills a critical role as our `customer's customer' within that chain. More importantly, comparative analysis by Sud Wolle over recent years has confirmed exciting win/win opportunities for producers, early stage processors and spinners.

"In an industry where competitive advantage is so often jealously guarded, this meaningful communication direct from the purchasing manager of the world's largest spinner of white wool is almost unprecedented," Mr Turner says.

* The Wool Forum will be held on Friday, May 2, at the Armidale Ex-Services Club, Dumaresq St, from 10am. For further details, contact the Member Service Centre on 1300 794 000.