News 
 State News 
 Livestock 
 Cattle 
 Feminine touch finds new markets for FNQ's organic abattoir 

Feminine touch finds new markets for FNQ's organic abattoir

30 Apr, 2009 09:48 AM
A Far North Qld organic operation near Tully could give McLeod’s Daughters a run for their money this year.

Kristine and Kerry Jonsson from Jervoise Organic Meats have been Australian Certified Organic (ACO) graziers in the Tully region for the past five years, creating an organic success story despite location setbacks.

The mother and daughter team took on traditionally male orientated roles to expand their operations to include the only ACO abattoir in FNQ, allowing them to pursue new markets this year.

"I'm now a qualified butcher, and we’ve both become accredited meat inspectors," daughter Kristine said.

She says the move was necessary to ensure Jervoise Organic Meats could retain its certified organic status.

Most abattoirs licensed to process organic meat are located much further south, with the next closest abattoir for certified organic beef producers in Central Qld at Thomas Borthwick & Sons in Mackay.

"The transport costs were restrictive to organic producers like ourselves - so we decided to take the organic meat supply chain into our own hands," Kristine said.

"We wanted to ensure organic cattle producers in areas in the far north would have somewhere available to them to process certified organic meat products ready for market."

Kristine says the venture is paying off. For the first time in 2009, organic meat products from Jervoise Organic Meats will be seen down south.

"We've combined forces with Mungalli Creek bio-dynamic Dairy (from South Atherton Tablelands)," she said.

"Jervoise Organic Meats will now be found in the same outlets which sell Mungalli Creek Dairy products, and distributed nationally by hundreds of retailers and stockists.

"After years of setting up our operations to a level we are happy with, it’s incredibly exciting."

Jervoise Organic Meat is sourced from the Jonsson’s property near Greenvale, 256 kilometres from Atherton, where they run 7000 head of certified organic cattle.

Kristine says the business will now be able to assist anyone interested in organic meat production in the far north.

"One of our biggest problems when we were starting was that processors would not take private or small orders of just two or three head," she said.

"Our abattoir will take orders of any size from people around the region - with an emphasis on those that are organic or biodynamic."

She says Jervoise Organic Meats will also ensure the local Cairns, Atherton, and Townsville regions are kept well supplied with high quality organic meat items.

"Ultimately, we would like to supply around 20 head of prime certified cattle per week to markets down south, 50 weeks a year, while still servicing the local Cairns and Townsville regions," she said.

Quentin Kennedy, BFA director and managing director of Kialla Pure Foods on the Darling Downs, says Jervoise’s operations are part of a gradually maturing market for organic meat.

"There are limitations to organic meat production in Qld, but these are being overcome with time," he said.

"Freight costs have always been an issue, with some producers having problems finishing enough cattle to the right specification to fill trucks for abattoirs some distance away.

"But growers are finding ways around the issue – from joining together to fill freight consignments, to finishing pasture fed cattle on organic grain to meet the specifications of processors.

"There’s now tighter control over the final product, and the quality of organic meat available to the buyer is high."

Print
Increase Text Size
Decrease Text Size
Page:
1


comments


Date: Newest first | Oldest first
Hi Kristine and Kerry, this is very exciting! I just stumbled across this as I was trying to find out how to set up an abattoir as I would like to investigate the set up something nearer to our farm (we are in Victoria) that would enable us to process our own beasts to the correct standards but importantly also to what we think important (minimum stress on the animal and aiming for organic but not there yet). I would be so interested in what processes you had to go through to do this. If you could head me in the right direction I would be most appreciative. Good on you ladies...I hope I can add to the feminine touch in farming!
Posted by Cooinda, 23/12/2009 12:51:03 PM

post a comment


Screen name  *
Email address  *
Remember me?
Comment  *
 
We invite and encourage our readers to post comments. Comments are moderated and will appear as soon as our editor has approved them. When posting comments you agree to be bound by our Terms and Conditions.

Most popular articles

Ray White Rural Horse Deals Australia


 SEND...
 SAVE...
 SHARE...