Around 80% of Australia’s sugar is exported, making sugar marketing a critical plank in the resurging sugarcane industry. Asia is by far Australia’s largest customer, and QSL lays claim to supplying more than 40% of the Asian sugar quota each year.

Canegrowers said Beashel’s on ground experience will underpin his leadership of the sugar marketing body.

“Greg has a strong pedigree in QSL and the sugarcane industry in Australia. He has proven a strong, cooperative, industry player, and Canegrowers looks forward to continuing to work closely with him.”

Beashel has been with QSL since 2000; following a seven year stint with CSR in a variety of locations and roles across the value chain - from working in a sugar refinery in Perth to a marketing role with CSR's export marketing group in Sydney.

Queensland Sugar Limited coordinates a group marketing service, which uses bulk-marketing power to leverage better deals for Australian sugar on the international market. An industry-driven body, the transparency afforded by their sugar marketing service is broadly supported by growers and millers alike.

QSL administers pool price arrangements, manages the industry’s seven bulk sugar terminals, and manages sugar price and foreign exchange exposure to optimise returns to growers and millers.